Safi & MBCS Empower Hijabi Gamers to Level Up

Safi and Mediabrands Content Studio (MBCS), respectively the leading Halal personal care brand and the media-fuelled creative content practice within the IPG Mediabrands network, are challenging stereotypes and championing female empowerment in its latest campaign. The ‘Sembur (spray), Play, Slay!’ campaign, anchored around the release of the Safi Shayla Parfum Mist Rambut (perfumed hair mist),

THE WORK 2023 CONTENDERS: MBCS

Campaign Brief recognises and showcases the great work that is being produced in the region with The Work 2023 Contenders… View them here

ZURICH MALAYSIA EMBRACES FAMILY TOGETHERNESS BY CELEBRATING ‘THE RETURN’ VIA MBCS THIS RAYA

Mediabrands Content Studio (MBCS), the media-fuelled creative content practice within the IPG Mediabrands network, has released a new film for Zurich Malaysia to commemorate the upcoming Raya celebrations. The film titled ‘Kepulangan’, meaning ‘The Return’, centres around Zurich’s Raya theme of embracing togetherness. The film tells the story of Zyra and her in-laws as they

I Wish I’d Done That: Trent Peppercorn, Head of Growth & Creative Services, MBCS

Since the early 1980s, Absolut has had a long-standing affinity with, and relationship to, equality – particularly when it comes to LGBTQI Aussies. On February 19, 2019, Absolut announced the launch of Absolut Love: a celebration of the historic YES vote for Australian marriage equality. To bring Absolut Love to life in an authentic way,

Mediabrands Content Studio Appoints Alfonso Marian Global CEO and Chief Creative Officer

Mediabrands Content Studio (MBCS) has named Alfonso Marian Global Chief Executive Officer and Chief Creative Officer working with Chief Content Officer Brendan Gaul. Marian joins MBCS from Ogilvy, where he spent the last three years as Chairman of Ogilvy Spain. He also previously served as Ogilvy’s Co-Chief Creative Officer in New York. MBCS will support