Mediabrands Content Studio (MBCS)

Mediabrands Content Studio (MBCS), the media-fuelled creative content practice within the IPG Mediabrands network, has released a new film for Zurich Malaysia to commemorate the upcoming Raya celebrations. The film titled ‘Kepulangan’, meaning ‘The Return’, centres around Zurich’s Raya theme of embracing togetherness. The film tells the story of Zyra and her in-laws as they

Mediabrands Content Studio (MBCS) has named Alfonso Marian Global Chief Executive Officer and Chief Creative Officer working with Chief Content Officer Brendan Gaul. Marian joins MBCS from Ogilvy, where he spent the last three years as Chairman of Ogilvy Spain. He also previously served as Ogilvy’s Co-Chief Creative Officer in New York. MBCS will support