Jemena launches The Big Picture educational campaign via MBCS

“There is not one silver bullet when looking to reduce carbon emissions.” Energy networks owner, Jemena, has launched an educational campaign via Mediabrands Content Studio (MBCS), The Big Picture, aiming to raise awareness about the role renewable gas will play in the ongoing energy transition. It is the first campaign to market since MBCS was appointed as Jemena’s creative agency of

UNIVERSAL MCCANN STANDS PROUD AS THE ONLY MALAYSIAN AGENCY TO SWEEP A GOLD AT THE FESTIVAL OF MEDIA APAC 2024

Universal McCann, the media agency under the IPG Mediabrands network, has once again taken home a coveted ‘Gold’ award at the prestigious Festival of Media Asia Pacific (FOMA) Awards 2024, the only Malaysian agency to be awarded the top award. OneVue, a global division of Universal McCann which acts as the global media agency of record for leading global consumer health company Kenvue, took home a Gold for ‘Best E-Commerce Campaign’ with Listerine Malaysia for the #SwishAwaySuay campaign, alongside a Bronze

Account Madness – Kylie Searle, MBCS

This series of articles looks at the world of the account manager. This time we talk to Kylie Searle, Account Manager, MBCS How did you end up account management? Was it by design or a cosmic accident? There may have been a small amount of cosmic intervention. It started with a school paper on the 1992 Pepsi

MasterChef Australia and Crown Resorts set to deliver unique ‘pop-up restaurant’ ALUMNI

Crown Resorts and MasterChef Australia are setting the table to welcome fans and foodies to a new pop-up restaurant and unique, dining experience called ALUMNI at Crown Melbourne, the first of its kind in the Southern Hemisphere. ALUMNI will see a rotating cast of MasterChef Australia alumni at a pop-up restaurant for a limited time,

Cancer Chicks launches empowering ‘Fucc It’ campaign for young women

Cancer Chicks, a charity organisation, has unveiled a new brand platform and campaign, ‘FUCC It’, designed to support young women living with cancer. The campaign was developed in collaboration with Initiative IMPACT and MBCS, with the tagline ‘FUCC It’. It’s intended to inspire young women not to let cancer or severe chronic and terminal illness

MBCS CREATES ‘MAK-STER CHEF’ SPOT FOR PREGO’S RAYA FESTIVE SEASON CELEBRATION MBCS

MBCS, the media-fuelled creative content practice within the IPG Mediabrands network, has announced the latest Prego film in conjunction with the upcoming Raya festive season. The ‘Rasa Raya Epik’ campaign, meaning an epic taste of Raya, features a film titled ‘Mak-ster Chef’, with a play on the famous Masterchef series. The film shows how easy

MBCS + SAFI’S NEW FILM CELEBRATE THE BEAUTY OF AUTHENTICITY THIS RAYA SEASON

MBCS, the media-fuelled creative content practice within the IPG Mediabrands network, has developed a brand film for leading Halal personal care brand Safi alongside the upcoming Raya season. Safi, a brand that helps women embrace their beauty with confidence, has launched a RM 1 million scholarship – the Biasiswa Siswi Safi – which aims to

Women to Watch Greater China 2024: Penny Chow, MBCS

Penny Chow’s two-decade-long career in advertising and marcomms is marked by numerous remarkable achievements. As the business partner at Ogilvy, she played a pivotal role in driving substantial revenue growth, while her other professional milestones are dotted with prestigious industry awards—most notably the Coca-Cola Chok campaign at McCann during her tenure at the renowned 4As.

MBCS announces two new strategic promotions to improve its leadership and strategic capabilities

Australia – Mediabrands Content Studio (MBCS) in Australia, has strengthened its leadership and strategic capabilities by promoting Toby Maclachlan to head of strategy & product and hiring Trent Peppercorn to the newly established position of head of Melbourne. The newly-designated posts take immediate effect. Maclachlan, in his new role at MBCS, will assume the responsibility of leading the overall strategic output and team across both

THE WORK 2023 CONTENDERS: MBCS

Campaign Brief recognises and showcases the great work that is being produced in the region with The Work 2023 Contenders… View them here