KINESSO, the performance marketing agency within IPG Mediabrands, has appointed Atlas Ye as head of KINESSO China. He reports to Melinda Po, CEO of IPG Mediabrands Greater China. Within this newly created role, Ye will be responsible for strengthening performance-driven offerings such as performance media activation, search and social content experience optimisation, eCommerce operations and data
Mediabrands Malaysia has appointed Sue-Anne Lim as Chief Executive Officer of Universal McCann (UM) in Malaysia. Lim brings two decades of experience designing growth strategy for business and brand transformation, having worked with established MNC and GLC brands, as well as holding previous roles at Trapper, Clear KL (part of M&C Saatchi Global Network), and
IPG Mediabrands has announced a strategic partnership between IPG Mediabrands Commerce and Stickler, a Live Commerce enablement technology provider, to produce a flexible end-to-end Live Commerce solution for brands across the Asia Pacific region. The bespoke solution which offers ‘Live Commerce as a Service’, allows brands to plug into a suite of software and service
IPG Mediabrands, Interpublic Group’s media and marketing solutions group, announced the appointment of Paul Waller to the newly created job of chief investment officer MAGNA for APAC. Waller will report to Leigh Terry, CEO of IPG Mediabrands APAC, and will be based in Singapore. His appointment is effective immediately. Waller in his new position of chief investment officer MAGNA APAC,
Eileen Kiernan, Global CEO-IPG Mediabrands, spoke to exchange4media Editor Naziya Alvi Rahman on Wednesday. She is in India for the first time and along with her excitement to be here when the country is gearing up for Diwali she also spoke about the factors that have caused a degrowth in the APAC region in the
IPG-owned media agency Mediahub will join the IPG Mediabrands network, which includes Initiative and UM, the agency said on Thursday. Mediahub was launched in 2005 as part of creative agency Mullen; in 2015, it merged with Lowe to form MullenLowe Group. Since then, the media agency has grown significantly, promoting its spinout of MullenLowe Group