IPG Mediabrands Commerce and Stickler Form Live Commerce Partnership to Service the Asia-Pacific

IPG Mediabrands has announced a strategic partnership between IPG Mediabrands Commerce and Stickler, a Live Commerce enablement technology provider, to produce a flexible end-to-end Live Commerce solution for brands across the Asia Pacific region. The bespoke solution which offers ‘Live Commerce as a Service’, allows brands to plug into a suite of software and service

IPG Mediabrands appoints Paul Waller as chief investment officer of MAGNA for APAC

IPG Mediabrands, Interpublic Group’s media and marketing solutions group, announced the appointment of Paul Waller to the newly created job of chief investment officer MAGNA for APAC. Waller will report to Leigh Terry, CEO of IPG Mediabrands APAC, and will be based in Singapore. His appointment is effective immediately. Waller in his new position of chief investment officer MAGNA APAC,

Expect India to be in our top five markets in the next three years: Eileen Kiernan

Eileen Kiernan, Global CEO-IPG Mediabrands, spoke to exchange4media Editor Naziya Alvi Rahman on Wednesday. She is in India for the first time and along with her excitement to be here when the country is gearing up for Diwali she also spoke about the factors that have caused a degrowth in the APAC region in the

Mediahub joins Mediabrands with an eye toward global expansion

IPG-owned media agency Mediahub will join the IPG Mediabrands network, which includes Initiative and UM, the agency said on Thursday. Mediahub was launched in 2005 as part of creative agency Mullen; in 2015, it merged with Lowe to form MullenLowe Group. Since then, the media agency has grown significantly, promoting its spinout of MullenLowe Group