IPG Mediabrands’ KINESSO names new head of China

January 30, 2024 | Share this article

KINESSO, the performance marketing agency within IPG Mediabrands, has appointed Atlas Ye as head of KINESSO China. He reports to Melinda Po, CEO of IPG Mediabrands Greater China.

Within this newly created role, Ye will be responsible for strengthening performance-driven offerings such as performance media activation, search and social content experience optimisation, eCommerce operations and data analytics. By leveraging partnerships with major media platforms and ecosystems, he aims to help clients achieve performance excellence and unlock business growth. 

With extensive experience in media organisations in China and Ireland, Ye brings a wealth of knowledge and expertise to the role. He has a proven track record of developing strategies and solutions that drive performance for brands. 

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