IPG Mediabrands Achieves TAG Platinum Status for High Brand Safety, Fraud and Malware Best Standards

As marketers, agencies and platforms strive to provide safer online environments, IPG Mediabrands, the media holding company within the Interpublic Group of Companies (NYSE: IPG), announced that it achieved TAG Platinum status globally from TAG (the Trustworthy Accountability Group), the leading global initiative fighting criminal activity and increasing trust in the digital advertising industry. Additionally,

Mediahub joins Mediabrands with an eye toward global expansion

IPG-owned media agency Mediahub will join the IPG Mediabrands network, which includes Initiative and UM, the agency said on Thursday. Mediahub was launched in 2005 as part of creative agency Mullen; in 2015, it merged with Lowe to form MullenLowe Group. Since then, the media agency has grown significantly, promoting its spinout of MullenLowe Group