IPG Mediabrands Japan appoints Matt Ware as CEO

IPG Mediabrands has named Matt Ware as the new CEO IPG Mediabrands Japan. Previously APAC CEO of KINESSO the IPG Mediabrands tech-driven performance agency where he led 1000+ digital experts across 11 markets engaged in digital media, marketing automation, advanced analytics, commerce, and AI; Ware brings 15 years specialized digital marketing experience, including 11 years within

Initiative including BPN Maintains Dominant Position on RECMA’s Latest Qualitative Evaluation For The Sixth Time

Initiative (including BPN) retains its position as the leading media agency in Malaysia on RECMA’s latest qualitative evaluation, being the only agency in the country to score a Dominant profile, and consecutively for six reports. Initiative scored a total of 21 points on the report with a number one ranking overall, a clear 4 points

Initiative names new CEO for China

IPG Mediabrands’ media agency Initiative has appointed Sharon Ho as CEO for Initiative China. Ho will be based in Shanghai, reporting to Melinda Po, CEO of IPG Mediabrands Greater China. As Initiative China CEO, Ho will leverage her strength in integrating technology, data and communication, and passion in driving consumer-centred offerings for clients, with her

KINESSO Australia Wins Big At Microsoft Advertising Partner Awards

KINESSO Australia has been awarded the APAC Marketing with Purpose Award 2023 and the hotly contested APAC Agency of the Year 2023 at this year’s Microsoft Advertising Partner Awards event earlier this week. KINESSO Australia’s wins were based on their commitment to customers, the impact of the agency’s solutions, and their exemplary use of Microsoft

Initiative is appointed to the Cricket Australia media account

Initiative has been appointed as Cricket Australia’s media agency of record, following a robust pitch process. The media agency’s remit, effective immediately, covers all media strategy, planning and buying – including contra activities for offline, online display, performance and addressable – with a clear brief to amplify fan engagement across Cricket Australia’s product portfolio, including

Initiative China’s Hadrian Wang and Mediabrands Performance Hub Keely Kuk are the China Young Lions Winners

The China Young Lions Competition has come to a close and Hadrian Wang, Initiative China Strategy Director and Keely Kuk, Head of Strategy, Mediabrands Performance Hub have emerged as winners! The duo will represent China at the 2023 Cannes International Festival of Creativity in France, competing against other Young Lions winners from across the globe.

Ceding to cancel culture could see brands ‘paralyse themselves into purgatory’ – Initiative Australia

Media agency Initiative Australia is opening a dialogue on the impact of cancel culture on brands, urging marketers to walk back an often binary approach to contentious issues. Ahead of a session at Nine’s Big Ideas Store, hosted by Initiative’s national managing director Sam Geer, he and chief strategy and product officer, Chris Colter spoke

Initiative China takes home a record-breaking 15 awards at Campaign China Digital Media Awards

Initiative China has emerged as one of the biggest winners at Campaign China’s Digital Media Awards 2023, bagging 1 Platinum Grand Prix, 5 Gold, 7 Silver, and 2 Bronze in one fell swoop! The winning cases below: LEGO: Celebrate the Joy of Togetherness Platinum Grand Prize Gold Award x 3: Best Short Video Marketing, Consumer

Initiative appoints Danielle Galipienzo as head of impact

Initiative has announced Danielle (Elle) Galipienzo has taken on the additional role of head of impact, leading the media agency’s purpose-led consulting division. The announcement comes as the agency enters its next evolutionary stage for the department, expanding from pro-bono partners only to include paid services and impact consulting open to all clients. Galipienzo will

Goodman Fielder extends its brand and retail media investment business with Initiative

Goodman Fielder has handed trade marketing investment to Initiative Australia following a structural overhaul 18 months in the making. The move marks the FMCG giant as an early outlier as industry re-engineers for retailer media. CMO Christine Fung thinks it may be the shape of things to come – and says combining above and below-the-line