Is generative AI eroding media’s ethical core?

SearchGPT has arrived, and the media industry’s ethical reckoning is upon us. Initiative’s Charles Dangibeaud demands immediate action: a robust ethical framework for AI-powered media buying is no longer a luxury; it’s a necessity. The Gen AI revolution is truly here and there is no doubt it will change our working and personal lives. But

Kinesso’s Madelin Farrington on Netflix’s New Ad Server, Google’s AI-Enhanced Search and AI vs Journalism

In this episode of The MadTech Podcast, ExchangeWire’s Anne-Marie Sheedy and Rachel Smith are joined by Madelin Farrington, head of client solutions at Kinesso to discuss the latest in the ad tech landscape. They take a look at Netflix’s new ad server, Google’s latest AI enhancements to its search engine, and Singaporean writers’ decision to

When creator content goes mainstream

There’s no denying that creators have completely changed the entertainment landscape, and now AI is only going to empower them further, suggests UM’s William Wun. Home to 60% of the world’s population, the APAC region is also the home of the most social media users worldwide. They make up 64% of global audiences, and in

The Real Super Bowl: Initiative dares the industry to challenge AI with Marketing Multi

Advertising’s most-anticipated event is fast approaching, and with it comes a US football game. To get on board with the fun of this year’s Super Bowl and generate some interesting data points, Initiative has once again rolled out its Marketing Multi betting platform. The Marketing Multi-betting platform, which was built by Initiative’s cultural analytics department,