The Real Super Bowl: Initiative dares the industry to challenge AI with Marketing Multi

January 25, 2024 | Share this article

Advertising’s most-anticipated event is fast approaching, and with it comes a US football game.

To get on board with the fun of this year’s Super Bowl and generate some interesting data points, Initiative has once again rolled out its Marketing Multi betting platform.

The Marketing Multi-betting platform, which was built by Initiative’s cultural analytics department, crowdsources predictions from industry experts across the world and combines it with generative AI to provide a multi-market with live odds updates every day.

“When you think about the Super Bowl, the ads are almost as much of a draw card as the game itself,” said Chris Colter, chief strategy and product officer of Initiative.

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