How paid and organic search can work together to drive results for brands

Authored by Naushad Syed, Associate Vice President – SEO, Interactive Avenues (a Reprise network company). Most organisations treat organic search and paid search as entirely separate entities, run bydifferent departments. This is because organic search focuses on SEO (search engine optimisation) for increasing online traffic, whereas paid search leverages PPC (pay-per-click) ads to drive visits

How paid and organic search can work together to drive results for brands

Most organizations treat organic search and paid search as entirely separate entities, run by different departments. This is because organic search focuses on SEO (search engine optimization) for increasing online traffic, whereas paid search leverages PPC (pay-per-click) ads to drive visits and conversion. In reality, these tactics were never meant to be siloed, and close

Interactive Avenues appoints Pranali Sarkar as Associate Vice President, Media Planning

Pranali Sarkar joins Interactive Avenues – A Reprise Network Company, the full-service digital agency of Mediabrands India. Sarkar will be tasked to scale up and add greater value to the current capabilities under the agency’s robust media planning function. Sarkar was last working with Fulcrum, heading the Unilever Personal Care category where she spearheaded multiple

Interactive Avenues appoints Juin Chakraborty as AVP, client servicing – West

Interactive Avenues, A Reprise Network Company, has announced the appointment of Juin Chakraborty as associate vice president, client servicing – west. Prior to this, she was at Mahindra & Mahindra (automotive), leading their digital strategy, creative, and media planning across brands. Chakraborty will be responsible for delivering business solutions and strategies to clients. Based out

Interactive Avenues bags digital media mandate of Emami

Interactive Avenues – A Reprise Network company, the digital arm of Mediabrands India has won the digital media duties of Emami, following a multi-agency pitch. The agency will drive the entire paid media mandate for both Emami and Emami Agrotech as well as The Man Company, an associate company of Emami. Read more here.