Over the past six months, collab culture has taken a sharp turn. Balmain has teamed up with Barbie, Balenciaga launched its Spring collection with The Simpsons, while art collective Brain Dead dropped an entire line of streetwear devoted to fantasy tabletop role-play game Dungeons and Dragons. The cult of ‘cool’ has shifted further and further
Bringing together the physical and digital world to offer immersive visual and audio experiences unique to the user, augmented reality (AR) has been heralded as a game-changer in the personal technology field. However, despite growing accessibility in hardware and adoption of AR software across digital platforms such as Facebook, Google, Snapchat, and TikTok, AR has
UM has hired Joe DeMiero as its new US CEO, taking the reins from Lynn Lewis, who will move into the role of global chief marketing officer of IPG Mediabrands, the companies said Tuesday. DeMiero is a nine-year Publicis Groupe vet, most recently serving as CEO of CRM and digital agency Hawkeye. He’s also worked
The pandemic has radically reshaped the supply and demand of healthcare services. The APAC region is in pole position to capitalize on the change, driven by shifting demographics, rising consumer expectations, technological innovation, and current supply constraints of nascent health infrastructures. Across the region, the transformation of healthcare is accelerating as delivery and management are
Axis My India, the country’s leading consumer data intelligence company, has announced the constitution of a pioneering advisory board, with advertising industry experts Shashi Sinha, CEO of IPG Mediabrands and Vikram Sakhuja, Group CEO of Madison Media joining the board. Read more here.
Covid-19 changed the way we purchase products and services. We have found new ways to buy our favourite brand or our groceries, not only to fulfil our basic needs but often as an antidote to boredom. During periods of lockdown, social media emerged as a key form of communication, opening an opportunity for retailers to
Efforts to improve standards in the advertising industry and force media platforms to take responsibility for tackling issues such as hate speech, children’s wellbeing and mis/disinformation have so far been concentrated in the US and Europe. But clients want the same degree of transparency and accountability into their media investments everywhere, which is why Mediabrands
The acceleration of technology over the past year has created a massive ripple effect, permanently shifting consumer lifestyles, expectations, and behaviors to a future-ready state. In response, UM APAC created the Asia-Pacific Innovation Annual – taking a deep dive into the cutting-edge advancements in entertainment, commerce, digital health, and connectivity, that are catapulting the region
Mediabrands, IPG Mediabrands’ media and marketing solutions arm, has appointed Harrison Boys to the newly-made role of APAC director for standards and investment product, effective immediately. He will be responsible for leading the strategic direction and product development for digital standards in the Asia-Pacific region, and will focus on developing and maintaining long term brand hygiene strategies. In
Initiative, the culturally-driven media agency within Mediabrands, has today announced a strategic move to bolster the growing agency’s leadership with the appointments of Melody Laogan and Paul Atienza to the newly created role of joint Initiative Philippines Managing Partners. A solutions-driven commercial leader with a media career spanning 13 years of growing local and multi-national client