Efforts to improve standards in the advertising industry and force media platforms to take responsibility for tackling issues such as hate speech, children’s wellbeing and mis/disinformation have so far been concentrated in the US and Europe. But clients want the same degree of transparency and accountability into their media investments everywhere, which is why Mediabrands has turned its attention to Asia-Pacific.
The region’s cultural diversity and varying levels of digital penetration present a complex challenge when it comes to establishing standards. The person tasked with navigating this is Harrison Boys, who has spent the past five years assessing the responsibility and brand safety of media platforms in EMEA for Mediabrands’ global intelligence unit Magna.
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