Naomi Michael — ‘Every Individual Person Can Make a Difference’

For International Women’s Day, we spotlight voices from across the industry, sharing stories of their journeys, personal insights on mentorship, perspectives on the path to equality, and more. As International Women’s Day approaches, a single day hardly seems enough to recognize the countless contributions women make in the industry and beyond. That’s why we’re dedicating

It’s time to take a stand against bland marketing

AI can crunch data, but can it truly create magic? Anathea Ruys, CEO of UM Australia, urges brands to use it wisely—or risk fading into the noise. Australian marketing professor Mark Ritson once said, “AI will make us all masters of efficiency, but slaves to mediocrity. The more we automate, the harder it becomes to

Kinesso’s Alexis Whelan: ‘Who Wouldn’t Want To Show Their Best Work To Industry Leaders?’

With entries for the inaugural Cairns Hatchlings program, presented by Yahoo, flying in from around the Asia-Pacific region, we caught up with Alexis Whelan, national creators and content lead at Kinesso, who’ll be judging the awards to find out what she’ll be looking for. Read more on B&T.

Is AI all sizzle and no sausage?

Today’s models, when effectively integrated and applied, can unlock remarkable value that is still vastly underexploited. By Kellyn Coetzee, national head of AI & analytics, KINESSO Australia Despite the hype, tangible returns often fail to match the headlines. Research indicates 11% of companies report significant EBIT gains from AI, and just 26% move beyond proofs of

IPG Mediabrands names Kumar Kanagasabapathy to APAC Chief Strategy Officer role

IPG Mediabrands, the media holding company within Interpublic Group (NYSE: IPG), has named Kumar Kanagasabapathy as Chief Strategy Officer for the Asia Pacific region. Kanagasabapathy brings over two decades of experience leading cross-functional teams across major industry verticals to his new role. Previously, Kanagasabapathy served as Global Chief Strategy Officer of Rufus, an IPG Mediabrands

UM challenges brands to evade blandness with ‘Full Colour Media’ strategy

Singapore – UM, a global media agency network under IPG Mediabrands, is challenging brands to be distinct and evade blandness with the launch of its ‘Full Colour Media’ strategy. Urging brands to take a more vibrant approach to media, UM’s ‘Full Colour Media’ is an omni-channel planning proposition and philosophy that aims to change the agency’s

AI Unleashed: 10 tools that will redefine marketing in 2025

We thought we’d hit ‘Peak AI’ in 2024, but that was just the base camp of what’s possible. AI remains the gift that keeps on giving. Its breakthroughs are reshaping everything from programmatic advertising to voice-led campaigns. As we kickstart 2025, marketers across Australia are again looking to harness these new AI capabilities to stay

James Hawkins named as IPG Mediabrands’ chief client officer for APAC

Singapore – IPG Mediabrands has confirmed the appointment of James Hawkins to the newly-created position of chief client officer at IPG Mediabrands APAC. “IPG Mediabrands remain focused on delivering innovative and exceptional client experiences in a rapidly evolving media landscape. We are excited to deploy James’ in-depth knowledge and transformative experience across the Asia-Pacific region,” Leigh Terry, CEO at IPG

Is generative AI eroding media’s ethical core?

SearchGPT has arrived, and the media industry’s ethical reckoning is upon us. Initiative’s Charles Dangibeaud demands immediate action: a robust ethical framework for AI-powered media buying is no longer a luxury; it’s a necessity. The Gen AI revolution is truly here and there is no doubt it will change our working and personal lives. But

‘Beyond Boundaries’ Explores the Future of Outdoor Advertising in Malaysia

IPG Mediabrands has collaborated with Big Tree, Redberry, Seni Jaya, and Vistar Media to host “Beyond Boundaries,” an event focused on the future of outdoor experiences in Malaysia. ‘Beyond Boundaries: The Power of Outdoor Experiences’ brought together media partners, clients, and agency representatives to gain fresh perspectives on out-of-home (OOH) media. “The OOH space is