IPG Mediabrands names Kumar Kanagasabapathy to APAC Chief Strategy Officer role

IPG Mediabrands, the media holding company within Interpublic Group (NYSE: IPG), has named Kumar Kanagasabapathy as Chief Strategy Officer for the Asia Pacific region. Kanagasabapathy brings over two decades of experience leading cross-functional teams across major industry verticals to his new role. Previously, Kanagasabapathy served as Global Chief Strategy Officer of Rufus, an IPG Mediabrands

UM challenges brands to evade blandness with ‘Full Colour Media’ strategy

Singapore – UM, a global media agency network under IPG Mediabrands, is challenging brands to be distinct and evade blandness with the launch of its ‘Full Colour Media’ strategy. Urging brands to take a more vibrant approach to media, UM’s ‘Full Colour Media’ is an omni-channel planning proposition and philosophy that aims to change the agency’s

AI Unleashed: 10 tools that will redefine marketing in 2025

We thought we’d hit ‘Peak AI’ in 2024, but that was just the base camp of what’s possible. AI remains the gift that keeps on giving. Its breakthroughs are reshaping everything from programmatic advertising to voice-led campaigns. As we kickstart 2025, marketers across Australia are again looking to harness these new AI capabilities to stay

James Hawkins named as IPG Mediabrands’ chief client officer for APAC

Singapore – IPG Mediabrands has confirmed the appointment of James Hawkins to the newly-created position of chief client officer at IPG Mediabrands APAC. “IPG Mediabrands remain focused on delivering innovative and exceptional client experiences in a rapidly evolving media landscape. We are excited to deploy James’ in-depth knowledge and transformative experience across the Asia-Pacific region,” Leigh Terry, CEO at IPG

Is generative AI eroding media’s ethical core?

SearchGPT has arrived, and the media industry’s ethical reckoning is upon us. Initiative’s Charles Dangibeaud demands immediate action: a robust ethical framework for AI-powered media buying is no longer a luxury; it’s a necessity. The Gen AI revolution is truly here and there is no doubt it will change our working and personal lives. But

‘Beyond Boundaries’ Explores the Future of Outdoor Advertising in Malaysia

IPG Mediabrands has collaborated with Big Tree, Redberry, Seni Jaya, and Vistar Media to host “Beyond Boundaries,” an event focused on the future of outdoor experiences in Malaysia. ‘Beyond Boundaries: The Power of Outdoor Experiences’ brought together media partners, clients, and agency representatives to gain fresh perspectives on out-of-home (OOH) media. “The OOH space is

Kate O’Loughlin: ‘Brat’ is the ultimate lesson in distinctive media devices

“The album release was the perfect example of the power of a distinctive media device in delivering disproportionate word of mouth for any brand.” Obsessed’ is a monthly deep dive into social and cultural trends that can help marketers inform the way they think. Led by Kate O’Loughlin, Initiative strategist and self-confessed obsessive, ‘Obsessed’ will be a magic

Meet The Team – KINESSO’s delivery engine driving data forward

The recent merging under the KINESSO banner of the IPG Mediabrands companies Kinesso, Reprise, and Matterkind provided a way for the holdco to unify the data derived from a brand’s full marketing system into a single capability. With offerings spanning across performance marketing and data and technology, the rebranded KINESSO agency is positioning itself as

MAGNA Ups Advertising Growth Outlook Following Strong First Half of the Year

The ad economy in the Asia Pacific is forecast to grow +8.5% in 2024 to reach $289 billion. This follows growth in 2023 of +9.5%. MAGNA’s “Global Ad Forecast” has released its summer update and is predicting net advertising revenues (NAR) will reach $927 billion this year, growing +10.0% over 2023. This forecast marks a

Kate O’Loughlin: Food has become a status symbol for quiet luxury brands

“Food in art and fashion is demonstrating a theme of abundance – something hard to find in a cost of living crisis.” ‘Obsessed’ is a monthly deep dive into social and cultural trends that can help marketers inform the way they think. Led by Kate O’Loughlin, Initiative strategist and self-confessed obsessive, ‘Obsessed’ will be a magic school bus