Initiative names new CEO for China

April 2, 2024 | Share this article

IPG Mediabrands’ media agency Initiative has appointed Sharon Ho as CEO for Initiative China. Ho will be based in Shanghai, reporting to Melinda Po, CEO of IPG Mediabrands Greater China. As Initiative China CEO, Ho will leverage her strength in integrating technology, data and communication, and passion in driving consumer-centred offerings for clients, with her

The China Young Lions Competition has come to a close and Hadrian Wang, Initiative China Strategy Director and Keely Kuk, Head of Strategy, Mediabrands Performance Hub have emerged as winners! The duo will represent China at the 2023 Cannes International Festival of Creativity in France, competing against other Young Lions winners from across the globe.