Why brands should tap social communities for conversion

UM Philippines’ Jesca Bantayan explains how brands can use the power of fandoms as an engagement tool to connect with their consumers. Social media usage in the APAC region, notably in China, India, and Indonesia, continues to increase. Beyond personal connections, social media’s sites and apps now encompass commerce, discovery, entertainment, and professional networking, genuinely making

Women Premier League: UP Warriorz and Navya Naveli Nanda unite to combat online trolling in women’s cricket through #TrashTalkCleanUp

The Women’s Premier League (WPL) cricket team, UP Warriorz, has partnered with women’s rights advocate Navya Naveli Nanda, to unveil #TrashTalkCleanUp. Created in collaboration with Interactive Avenues, UP Warriorz’ digital creative agency, the campaign features an inspiring 2-part video podcast and series of Instagram reels. The aim of ‘Trash Talk Clean Up’ is to bin

Expect India to be in our top five markets in the next three years: Eileen Kiernan

Eileen Kiernan, Global CEO-IPG Mediabrands, spoke to exchange4media Editor Naziya Alvi Rahman on Wednesday. She is in India for the first time and along with her excitement to be here when the country is gearing up for Diwali she also spoke about the factors that have caused a degrowth in the APAC region in the

Media Ace Awards 2023: Shashi Sinha named ‘Network Head of The Year’

The exchange4media Group hosted the seventh edition of Media Ace Awards on November 2 at a glittering award ceremony in Mumbai. At the glamourous awards night, Shashi Sinha, CEO, IPG Mediabrands India, was awarded the ‘Network Head of The Year’ award. The award ceremony was graced by luminaries including top industry leaders and experts from

Twinings Appoints Interactive Avenues to Elevate E-Commerce Presence in India

Interactive Avenues, the digital arm of IPG Mediabrands India, has been awarded the e-commerce mandate for Twinings, one of the oldest tea companies in the world. The account will be serviced by the agency’s Gurugram office. With a heritage of 300+ years, Twinings is well known for its range of premium teas and wellbeing drinks.

Shashi Sinha to get AAAI Lifetime Achievement Award 2023

A long-time veteran and influential figure in the Indian ad industry, Sinha is currently the CEO of IPG Mediabrands India. The Advertising Agencies Association of India (AAAI) has announced that the Lifetime Achievement Awards this year will be conferred on Shashi Sinha, CEO, IPG Mediabrands India. Sinha gets the honour for his contribution to the

GameChangers 2022: Shashi Sinha, IPG Mediabrands – Giving back to the industry is what keeps me going

Sinha was the winner of the Medianews4u GameChangers 2022 Lifetime Achievement Award for his continuing industry contribution and leadership. Shashi Sinha, CEO – IPG Mediabrands India was the winner of the Medianews4u GameChangers 2022 Lifetime Achievement Award. He was conferred the honour at the awards ceremony in Chennai on 31st May 2023. The fifth edition

Medianews4u GameChangers Lifetime Achievement Award to be conferred on Shashi Sinha

The IPG Mediabrands India CEO will receive the award at the annual GameChangers ceremony to be hosted in Chennai on 31st May 2023. Shashi Sinha, CEO – India, IPG Mediabrands, will be the recipient of the MediaNews4u.com GameChangers Lifetime Achievement Award. The annual event to recognise pathbreaking contributions in the space of advertising, media and

e4m & Lodestar UM podcast: GenZs highlight concerns over intrusive tech & fake news

In the third episode, Aditi Mishra, CEO, Lodestar UM, and Kulanath Kaushik from Lodestar UM’s strategy team, shed light on Technology, Automobile, and Health & Well-Being E4m collaborates with Lodestar UM, one of India’s leading media agencies and a part of the Mediabrands India network, to create “Generational Zeitgeist” – a six-part Podcast Series that