The ad economy in the Asia Pacific is forecast to grow +8.5% in 2024 to reach $289 billion. This follows growth in 2023 of +9.5%. MAGNA’s “Global Ad Forecast” has released its summer update and is predicting net advertising revenues (NAR) will reach $927 billion this year, growing +10.0% over 2023. This forecast marks a

When creator content goes mainstream

May 6, 2024 | Share this article

There’s no denying that creators have completely changed the entertainment landscape, and now AI is only going to empower them further, suggests UM’s William Wun. Home to 60% of the world’s population, the APAC region is also the home of the most social media users worldwide. They make up 64% of global audiences, and in

Universal McCann, the media agency under the IPG Mediabrands network, has once again taken home a coveted ‘Gold’ award at the prestigious  Festival of Media Asia Pacific (FOMA) Awards 2024, the only Malaysian agency to be awarded the top award. OneVue, a global division of Universal McCann which acts as the global media agency of record for leading global consumer health company Kenvue, took home a Gold for ‘Best E-Commerce Campaign’ with Listerine Malaysia for the #SwishAwaySuay campaign, alongside a Bronze

IPG Mediabrands, Interpublic Group’s media and marketing solutions group, announced the appointment of Paul Waller to the newly created job of chief investment officer MAGNA for APAC. Waller will report to Leigh Terry, CEO of IPG Mediabrands APAC, and will be based in Singapore. His appointment is effective immediately. Waller in his new position of chief investment officer MAGNA APAC,