Mediabrands

Singapore – UM, a global media agency network under IPG Mediabrands, is challenging brands to be distinct and evade blandness with the launch of its ‘Full Colour Media’ strategy. Urging brands to take a more vibrant approach to media, UM’s ‘Full Colour Media’ is an omni-channel planning proposition and philosophy that aims to change the agency’s

We thought we’d hit ‘Peak AI’ in 2024, but that was just the base camp of what’s possible. AI remains the gift that keeps on giving. Its breakthroughs are reshaping everything from programmatic advertising to voice-led campaigns. As we kickstart 2025, marketers across Australia are again looking to harness these new AI capabilities to stay

Is generative AI eroding media’s ethical core?

November 6, 2024 | Share this article

SearchGPT has arrived, and the media industry’s ethical reckoning is upon us. Initiative’s Charles Dangibeaud demands immediate action: a robust ethical framework for AI-powered media buying is no longer a luxury; it’s a necessity. The Gen AI revolution is truly here and there is no doubt it will change our working and personal lives. But

The Gen AI search surge: What marketers need to know

October 15, 2024 | Share this article

Digital remains the driver of advertising growth for the Asia Pacific (APAC) region. According to the latest report by MAGNA, overall digital advertising revenues are projected to experience a 11.1% year-on-year increase in 2024. Representing US$103 billion in 2024, search commands a 47% share, the largest proportion of total advertising budgets across APAC, as well

In this episode of The MadTech Podcast, ExchangeWire’s Anne-Marie Sheedy and Rachel Smith are joined by Madelin Farrington, head of client solutions at Kinesso to discuss the latest in the ad tech landscape.  They take a look at Netflix’s new ad server, Google’s latest AI enhancements to its search engine, and Singaporean writers’ decision to

When creator content goes mainstream

May 6, 2024 | Share this article

There’s no denying that creators have completely changed the entertainment landscape, and now AI is only going to empower them further, suggests UM’s William Wun. Home to 60% of the world’s population, the APAC region is also the home of the most social media users worldwide. They make up 64% of global audiences, and in

Kristine Biti Appointed Head of Kinesso APAC

April 8, 2024 | Share this article

IPG Mediabrands has appointed Kristine Biti as Head of Kinesso APAC. The announcement comes following the transition of Matt Ware to the position of CEO of IPG Mediabrands. Biti takes over leadership of 1000+ staff in eleven markets engaged in digital media, marketing automation, advanced analytics, commerce, and AI. Biti brings 15  years of advertising,

What. A. Year! It’s clearly been a very demanding one and will continue to be for the foreseeable future. War and global insecurity, underpinned by the current cost of living pressures and rising inflation, alongside a looming recession facing Australians and the knock-on effect to our client’s businesses; one of the biggest tests I have