LION LAUNCHES XXXX ZERO VIA UM’S CARBON-REDUCING EMISSION MEDIA CAMPAIGN

Lion, in partnership with media agency UM, has placed looking after the environment front and centre of a new media campaign to launch XXXX Zero, Lion’s newest alcohol-free product, and Australia’s first carbon neutral alcohol-free beer. With a clear brief to launch XXXX Zero in Queensland and build awareness of the brand’s sustainability proposition, UM

Mumbrellacast: UM’s Anathea Ruys on Mediabrands’ automation transformation and more

UM Australia CEO Anathea Ruys joins this week’s Mumbrellacast episode to discuss the intricacies and heightened of handling the federal government account during election season, Mediabrands’ automation transformation to fix the talent crisis, market differences between Australia and the US, and returning to the role in the midst of COVID. Tune into the podcast here.

UM Australia appoints Vanessa Stuart to national leadership team

UM Australia CEO, Anathea Ruys has appointed Vanessa Stuart as head of new business and marketing, which is a newly created role. Stuart joins UM from WPP, where she was client service director at Maverick. Her new role is effective immediately, and sees her join the national leadership team. During her time at WPP she

UM names new MDs for Melbourne and Brisbane, Canberra and Government

UM has promoted Gareth Nicholls and Brett Elliott to its leadership team, meaning the Managing Directors of all east coast UM offices have changed in the past four months. IPG Mediabrands’ media agency UM has promoted two people to leadership roles, naming Gareth Nicholls as MD of Melbourne and Brisbane and Brett Elliott as MD

Relevance can help media and message cohere for brand repositioning

A judge for the Channel Integration category of the 2021 WARC Awards for Media, UM APAC’s Sharon Soh writes about how some of the winners successfully repositioned their brands by adopting comms planning approaches that prioritised relevance. Technological advancements have brought about unprecedented change to society and the pandemic has pulled forward shifts in consumer

Lodestar UM appoints Vijayalakshmi Ramesh to drive its strategy function

Lodestar UM in their push towards strengthening the strategy function for the Southern market, onboards Vijayalakshmi Ramesh (Viji). In her new role as the Strategic Head of South, Viji will be responsible for enhancing the strategy product for existing and new clients for the South market and will be based out of Lodestar UM’s Bengaluru

UM & NSW Government Encourages Diverse Communities In New Vaccine Campaign

Media agency, Universal McCann (UM), has developed a broad reaching media strategy to support the launch of the NSW Government’s “Let’s Do This” advertising campaign. The campaign is designed to reach all audiences and targets everyone 16 years and older, encouraging them to get their COVID-19 booster shot. The multi-channel, fully-integrated ad campaign launched across

Wearables Unlock IoT Potential for APAC Consumers

The acceleration of technology over the past year has created a massive ripple effect, permanently shifting consumer lifestyles, expectations, and behaviors to a future-ready state. In response, UM APAC created the Asia-Pacific Innovation Annual – taking a deep dive into the cutting-edge advancements in entertainment, commerce, digital health, and connectivity, that are catapulting the region and providing

Augmented Reality: Renewed Optimism for AR Across the Asia-Pacific

Bringing together the physical and digital world to offer immersive visual and audio experiences unique to the user, augmented reality (AR) has been heralded as a game-changer in the personal technology field. However, despite growing accessibility in hardware and adoption of AR software across digital platforms such as Facebook, Google, Snapchat, and TikTok, AR has

Digital Health – APAC is Paving the Way for Digital Health Ecosystems

The pandemic has radically reshaped the supply and demand of healthcare services. The APAC region is in pole position to capitalize on the change, driven by shifting demographics, rising consumer expectations, technological innovation, and current supply constraints of nascent health infrastructures. Across the region, the transformation of healthcare is accelerating as delivery and management are