Mediabrands, the media and marketing solutions division of Interpublic Group has announced the launch of the media industry’s first major transformation of automated systems for more than two decades. To bring the 20-month project to life, Mediabrands partnered with global software company UI Path, and information and technology services company, Cognizant. The transition fully automates
Mediabrands has appointed Melinda Po to the newly created position of CEO of Mediabrands Greater China. She partly replaces Chris Chen, who was appointed as China CEO in November 2019. However, Po’s remit will also include Taiwan and Hong Kong, and leaders in these markets will remain in place and report to her. They previously
Reddit has today signed a first-of-its-kind partnership with IPG Mediabrands which will benefit Mediabrands’ clients and strengthen Reddit’s global advertising business. The partnership will be led by Reddit’s global agency development team. Mediabrands’ agencies will be granted early access to cultural trends in real-time on Reddit and data-driven insights to match, as well as other
UM has hired Joe DeMiero as its new US CEO, taking the reins from Lynn Lewis, who will move into the role of global chief marketing officer of IPG Mediabrands, the companies said Tuesday. DeMiero is a nine-year Publicis Groupe vet, most recently serving as CEO of CRM and digital agency Hawkeye. He’s also worked
Axis My India, the country’s leading consumer data intelligence company, has announced the constitution of a pioneering advisory board, with advertising industry experts Shashi Sinha, CEO of IPG Mediabrands and Vikram Sakhuja, Group CEO of Madison Media joining the board. Read more here.
Efforts to improve standards in the advertising industry and force media platforms to take responsibility for tackling issues such as hate speech, children’s wellbeing and mis/disinformation have so far been concentrated in the US and Europe. But clients want the same degree of transparency and accountability into their media investments everywhere, which is why Mediabrands
Mediabrands, IPG Mediabrands’ media and marketing solutions arm, has appointed Harrison Boys to the newly-made role of APAC director for standards and investment product, effective immediately. He will be responsible for leading the strategic direction and product development for digital standards in the Asia-Pacific region, and will focus on developing and maintaining long term brand hygiene strategies. In
Daryl Lee is the Global CEO of IPG Mediabrands, and is responsible for the vision, strategy, and performance of the company’s global network. On Monday, Lee participated in the 21st edition of e4m Conclave. He spoke to exchange4media Director & Co-Founder Nawal Ahuja on a range of topics, including disruption in advertising business due to
One of Dharesheni Nedumaran’s roles as head of diversity, equity and inclusion (DEI) at Mediabrands APAC is to stamp out the idea that the benefits of DEI are circumscribed to people. Instead, she wants everyone to understand that the benefits accrue to all aspects of business and society as well. Her ultimate ambition in her
The pandemic crisis revolutionised the world of media like never before; people had more time to spend consuming content, the options grew as digital took a leap, and both glocal & global content drew eyeballs. People not only became receptive to multiple forms of content but also actively started participating in media curation and commentary.