Melinda Po is Mediabrands’ first Greater China CEO

Mediabrands has appointed Melinda Po to the newly created position of CEO of Mediabrands Greater China. She partly replaces Chris Chen, who was appointed as China CEO in November 2019. However, Po’s remit will also include Taiwan and Hong Kong, and leaders in these markets will remain in place and report to her. They previously

Reddit and IPG Mediabrands signs first global enterprise partnership agreement

Reddit has today signed a first-of-its-kind partnership with IPG Mediabrands which will benefit Mediabrands’ clients and strengthen Reddit’s global advertising business. The partnership will be led by Reddit’s global agency development team. Mediabrands’ agencies will be granted early access to cultural trends in real-time on Reddit and data-driven insights to match, as well as other

Lynn Lewis elevated to global CMO of Mediabrands as UM taps Joe DeMiero as US CEO

UM has hired Joe DeMiero as its new US CEO, taking the reins from Lynn Lewis, who will move into the role of global chief marketing officer of IPG Mediabrands, the companies said Tuesday. DeMiero is a nine-year Publicis Groupe vet, most recently serving as CEO of CRM and digital agency Hawkeye. He’s also worked

Axis My India Constitutes Advisory Board with Industry Experts Shashi Sinha and Vikram Sakhuja as Members

Axis My India, the country’s leading consumer data intelligence company, has announced the constitution of a pioneering advisory board, with advertising industry experts Shashi Sinha, CEO of IPG Mediabrands and Vikram Sakhuja, Group CEO of Madison Media joining the board. Read more here.

Political disinformation among APAC’s media-responsibility challenges

Efforts to improve standards in the advertising industry and force media platforms to take responsibility for tackling issues such as hate speech, children’s wellbeing and mis/disinformation have so far been concentrated in the US and Europe. But clients want the same degree of transparency and accountability into their media investments everywhere, which is why Mediabrands

Mediabrands appoints Harrison Boys as director for standards, investment product for APAC

Mediabrands, IPG Mediabrands’ media and marketing solutions arm, has appointed Harrison Boys to the newly-made role of APAC director for standards and investment product, effective immediately. He will be responsible for leading the strategic direction and product development for digital standards in the Asia-Pacific region, and will focus on developing and maintaining long term brand hygiene strategies. In

Digital advertising is not a two-horse race between Google and Facebook: Daryl Lee

Daryl Lee is the Global CEO of IPG Mediabrands, and is responsible for the vision, strategy, and performance of the company’s global network. On Monday, Lee participated in the 21st edition of e4m Conclave. He spoke to exchange4media Director & Co-Founder Nawal Ahuja on a range of topics, including disruption in advertising business due to

‘Meritocracy and equity are not interchangeable’: Mediabrands DEI head

One of Dharesheni Nedumaran’s roles as head of diversity, equity and inclusion (DEI) at Mediabrands APAC is to stamp out the idea that the benefits of DEI are circumscribed to people. Instead, she wants everyone to understand that the benefits accrue to all aspects of business and society as well. Her ultimate ambition in her

How pandemic has accelerated media revolution: Daryl Lee to share insights at e4m Conclave

The pandemic crisis revolutionised the world of media like never before; people had more time to spend consuming content, the options grew as digital took a leap, and both glocal & global content drew eyeballs. People not only became receptive to multiple forms of content but also actively started participating in media curation and commentary.

40 Under 40 2021: Sujith Rao, Mediabrands

A data guru, Sujith Rao has been instrumental in helping to develop Reprise into the leading performance marketing agency in Malaysia. As the data guy, he makes magic out of numbers. Simply put, Sujith Kumar G Rao is the unknown celebrity of Mediabrands. He makes the people and business of Mediabrands look good with data.