NEW YORK–(BUSINESS WIRE)–Mediabrands today released its 10 Media Responsibility Principles (MRP) as part of a larger effort to balance brand safety and brand responsibility in advertising. While “Brand Safety” protects the brand, “Brand Responsibility” protects the communities that a brand serves, weighing the societal impact of the content, the publishers and services, and the platforms

IPG Mediabrands’ APAC boss Leigh Terry has warned of a “knock-on effect” as concerns around the Coronavirus spread to consumer and business confidence. Major brands including Apple, Qantas, Salesforce, Facebook and Hyundai are just some of the brands feeling the sting. Terry says while it’s too early to tell what the full impact will  be,

New Australian CEO Mark Coad and APAC boss Leigh Terry want to diversify beyond media via the data and tech capabilities at Acxiom and a new 100-strong martech and data platform, Kinesso. The former Omnicom duo dispute that media agencies are troubled – theirs anyway.  And then there’s Coronavirus…. There’s a lot of sharp, nuanced insight in

Mark Coad has been appointed CEO of IPG Mediabrands, after it was revealed earlier today that he would step down as boss of rival agency, Omnicom’s PHD. Coad’s appointment finally finishes the ongoing search for holding group bosses, which this year has included the appointment of new leaders across WPP, Publicis Media, Dentsu and Havas

Chris Chen has been appointed as CEO of IPG Mediabrands China. Chen replaces IPG Mediabrands China CEO Tom Wan who will leave at the end of this year after nearly four years with the agency. Chen moves from DDB Greater China where he was chief operating officer and chief financial officer. This marks Chen’s second

At age 57, after retiring for the second time, I got a call to start-up and lead Mediabrands in the Philippines. The first time I retired, I thought I had done it all. I had spent a lifetime building brands, helping companies, using my expertise, my knowledge to help businesses, and the industry I belong to, grow.