Meet The Team – KINESSO’s delivery engine driving data forward

The recent merging under the KINESSO banner of the IPG Mediabrands companies Kinesso, Reprise, and Matterkind provided a way for the holdco to unify the data derived from a brand’s full marketing system into a single capability. With offerings spanning across performance marketing and data and technology, the rebranded KINESSO agency is positioning itself as

IPG Mediabrands launches new delivery intelligence engine ‘KINESSO’

IPG Mediabrands, the media holding company within Interpublic Group, announced the launch of its newest tech-driven performance unit, KINESSO, which delivers real intelligence to move brands forward. KINESSO is uniquely positioned to unify the data derived from a brand’s full marketing system into one renowned, intelligent, growth-driving capability. The new unit brings together the collective

e4m & Lodestar UM podcast: GenZs highlight concerns over intrusive tech & fake news

In the third episode, Aditi Mishra, CEO, Lodestar UM, and Kulanath Kaushik from Lodestar UM’s strategy team, shed light on Technology, Automobile, and Health & Well-Being E4m collaborates with Lodestar UM, one of India’s leading media agencies and a part of the Mediabrands India network, to create “Generational Zeitgeist” – a six-part Podcast Series that