Lodestar retains PhonePe’s integrated media mandate

Lodestar, one of India’s leading media agencies, announced today that it will continue to drive PhonePe’s integrated media strategy for the third consecutive year. As a part of the extended partnership, Lodestar will leverage its extensive experience and expertise to develop innovative media campaigns that will help the fintech giant deepen its market penetration and

e4m & Lodestar UM podcast: Does all of GenZ have the same mindsets and buying behaviour?

About the series e4m collaborates with Lodestar UM, one of India’s leading media agencies and a part of the Mediabrands India network, to create “Generational Zeitgeist” – a six-part Podcast Series that peaks into Indian Gen Zers’ mindset. Based on multiple sources of learning including a three-part pan India study with 1100+ GenZ respondents, Generational

e4m & Lodestar UM podcast: GenZs highlight concerns over intrusive tech & fake news

In the third episode, Aditi Mishra, CEO, Lodestar UM, and Kulanath Kaushik from Lodestar UM’s strategy team, shed light on Technology, Automobile, and Health & Well-Being E4m collaborates with Lodestar UM, one of India’s leading media agencies and a part of the Mediabrands India network, to create “Generational Zeitgeist” – a six-part Podcast Series that

Lodestar UM appoints Vijayalakshmi Ramesh to drive its strategy function

Lodestar UM in their push towards strengthening the strategy function for the Southern market, onboards Vijayalakshmi Ramesh (Viji). In her new role as the Strategic Head of South, Viji will be responsible for enhancing the strategy product for existing and new clients for the South market and will be based out of Lodestar UM’s Bengaluru