Virat Kohli most popular, Hardik Pandya most booed on social media: Interactive Avenues

Interactive Avenues’ ‘IPL 2024: Unveiling The Fan Pulse’ report is based on extensive data gathered from online platforms based on the social media buzz generated by IPL 2024. Interactive Avenues, the digital arm of IPG Mediabrands India, has launched “IPL 2024: Unveiling The Fan Pulse”, an exhaustive social media listening report with unique insights into

Santoor and Interactive Avenues celebrate the spirit of the modern woman with “Young Soch Diaries”

Santoor, a flagship brand of Wipro Consumer Care & Lighting, has launched its groundbreaking campaign “Young Soch Diaries,” celebrating the limitless spirit of modern women in association with their digital agency, Interactive Avenues, and JioCinema. Santoor stands for Young Soch that encourages women to break stereotypes, be limitless and pursue their dreams. Through Young Soch Diaries, the brand

Women Premier League: UP Warriorz and Navya Naveli Nanda unite to combat online trolling in women’s cricket through #TrashTalkCleanUp

The Women’s Premier League (WPL) cricket team, UP Warriorz, has partnered with women’s rights advocate Navya Naveli Nanda, to unveil #TrashTalkCleanUp. Created in collaboration with Interactive Avenues, UP Warriorz’ digital creative agency, the campaign features an inspiring 2-part video podcast and series of Instagram reels. The aim of ‘Trash Talk Clean Up’ is to bin

Twinings Appoints Interactive Avenues to Elevate E-Commerce Presence in India

Interactive Avenues, the digital arm of IPG Mediabrands India, has been awarded the e-commerce mandate for Twinings, one of the oldest tea companies in the world. The account will be serviced by the agency’s Gurugram office. With a heritage of 300+ years, Twinings is well known for its range of premium teas and wellbeing drinks.

Capturing consumer attention in the digital-first era: Keys to success

Every day, consumers are bombarded with thousands of advertisements, messages, and notifications. As a result, they have become extremely discerning about what they pay attention to and for how long. Brands are now competing fiercely to capture every precious second of people’s mind space. They are tasked with carefully planning marketing campaigns that inspire purchase

Interactive Avenues bags digital media mandate of Emami

Interactive Avenues – A Reprise Network company, the digital arm of Mediabrands India has won the digital media duties of Emami, following a multi-agency pitch. The agency will drive the entire paid media mandate for both Emami and Emami Agrotech as well as The Man Company, an associate company of Emami. Read more here.