IPG Mediabrands’ KINESSO names new head of China

KINESSO, the performance marketing agency within IPG Mediabrands, has appointed Atlas Ye as head of KINESSO China. He reports to Melinda Po, CEO of IPG Mediabrands Greater China. Within this newly created role, Ye will be responsible for strengthening performance-driven offerings such as performance media activation, search and social content experience optimisation, eCommerce operations and data

UM names Ben Crawford as CEO for Greater China

UM has appointed Ben Crawford, its chief client officer for APAC, as chief executive of Greater China, effective immediately. In the newly created role, Crawford will move from Singapore to Shanghai and have a dual reporting line to the regional president of UM APAC, Kasper Aakerlund, and the chief executive of IPG Mediabrands Greater China,