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Kinesso’s Madelin Farrington on Netflix’s New Ad Server, Google’s AI-Enhanced Search and AI vs Journalism

May 23, 2024 | Share this article
KINESSO

In this episode of The MadTech Podcast, ExchangeWire’s Anne-Marie Sheedy and Rachel Smith are joined by Madelin Farrington, head of client solutions at Kinesso to discuss the latest in the ad tech landscape.  They take a look at Netflix’s new ad server, Google’s latest AI enhancements to its search engine, and Singaporean writers’ decision to

Privacy-centric advertising practices

April 22, 2024 | Share this article
Initiative

Since the beginning of this year, Google has limited third-party cookies for its Chrome web browser users, marking a first step towards eventually abandoning the files that have raised privacy concerns for some time. The testing period of the deprecation of third-party cookies will continue till the third quarter of this year, by which time

Augmented Reality is Set to Make its Comeback, But Did it Really Leave?

March 7, 2024 | Share this article
UM

“Augmented Reality is the direction that I think is far more interesting and promising — for technology and, really, for humanity. AR is designed to add, enhance the things you do as a human being: Being outside, socializing with other people, shopping, playing, having fun. AR can make all those things better.” — John Hanke,

APAC agency leaders on how AI is transforming marketing

July 19, 2023 | Share this article
Reprise

AI is transforming how agencies are helping brands build relationships with their customers. We spoke with five agency leaders to find out how AI has helped them deliver better results and greater value for clients. Learn how they got the most out of AI by keeping in step with changing consumer needs, adopting a test-and-learn

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