Kate O’Loughlin: Food has become a status symbol for quiet luxury brands

“Food in art and fashion is demonstrating a theme of abundance – something hard to find in a cost of living crisis.” ‘Obsessed’ is a monthly deep dive into social and cultural trends that can help marketers inform the way they think. Led by Kate O’Loughlin, Initiative strategist and self-confessed obsessive, ‘Obsessed’ will be a magic school bus

The Real Super Bowl: Initiative dares the industry to challenge AI with Marketing Multi

Advertising’s most-anticipated event is fast approaching, and with it comes a US football game. To get on board with the fun of this year’s Super Bowl and generate some interesting data points, Initiative has once again rolled out its Marketing Multi betting platform. The Marketing Multi-betting platform, which was built by Initiative’s cultural analytics department,