Why brands should tap social communities for conversion

UM Philippines’ Jesca Bantayan explains how brands can use the power of fandoms as an engagement tool to connect with their consumers. Social media usage in the APAC region, notably in China, India, and Indonesia, continues to increase. Beyond personal connections, social media’s sites and apps now encompass commerce, discovery, entertainment, and professional networking, genuinely making

Women to Watch Greater China 2024: Sherry Pan, IPG Mediabrands

A steadfast leader spearheading the agency’s transformation amid the pandemic, Pan not only knows how to unlock business successes and enhance operational efficiencies, but also garner true appreciation from her team. In her capacity as a key C-suite member, Sherry Pan leads the Magna, Transformation, Investment, and Orion teams at Mediabrands China—overseeing crucial aspects such

IPG Mediabrands’ KINESSO names new head of China

KINESSO, the performance marketing agency within IPG Mediabrands, has appointed Atlas Ye as head of KINESSO China. He reports to Melinda Po, CEO of IPG Mediabrands Greater China. Within this newly created role, Ye will be responsible for strengthening performance-driven offerings such as performance media activation, search and social content experience optimisation, eCommerce operations and data