Mediabrands promotes Malaysia leader to global content-studio role

Interpublic Group’s Mediabrands has promoted Amit Sutha, currently the CEO of UM Malaysia and Ensemble Malaysia, toa global role in its creative practice, Mediabrands Content Studio (MBCS). Sutha will be EVP and executive director for global business with MBCS, which Mediabrands launched in November 2020 to help network and grow the content capabilities around the world within

The Race to the Next Platform in APAC: The Super App

One of the biggest platform phenomena to emerge from APAC in recent years has to be the super app. What is a super app? It is many apps within an umbrella app, or perhaps it is actually not really an app as much as an operating system for smartphones. Now, mention the word ‘super app’