One to watch: APAC goes all in on social commerce

Covid-19 changed the way we purchase products and services. We have found new ways to buy our favourite brand or our groceries, not only to fulfil our basic needs but often as an antidote to boredom. During periods of lockdown, social media emerged as a key form of communication, opening an opportunity for retailers to

Retail Transformation – The Future of Retail in APAC

The acceleration of technology over the past year has created a massive ripple effect, permanently shifting consumer lifestyles, expectations, and behaviors to a future-ready state. In response, UM APAC created the Asia-Pacific Innovation Annual – taking a deep dive into the cutting-edge advancements in entertainment, commerce, digital health, and connectivity, that are catapulting the region

Influence and trust: Connecting with APAC’s fragmented social landscape

Asia is a superpower when it comes to digital consumption and the high usage of social media offers influencer marketing a fertile ground to flourish in APAC markets. In Southeast Asia alone, the number of new internet users has continued to climb, hitting 400 million in 2020 – up from 360 million in 2019 –

But WTF is the metaverse, really?

Our industry loves a shiny new paradigm. And now, I have on my screen an intimidating blank document entitled “the metaverse”. What is ‘the metaverse’? As The New York Times’ John Herrman would have it, “the biggest ideas in tech often lurch into the lexicon before they are truly coherent”. Which is a very charitable

As a Wonder Woman, Lodestar UM CEO Nandini Dias would like to eliminate “greed”

Dias talks about the incidents and moments that make her the true Wonder Woman of the 21st century One of the most exciting superhero movies of recent times, DC’s Wonder Woman 1984 narrated the story of Diana Prince aka Wonder Woman. She symbolized strength, power, forgiveness and love, and bravely fought against all odds to

UM retains Menulog account in Australia

UM has won a competitive pitch to be appointed the worldwide media planning and buying partner for takeaway food ordering marketplace, Just Eat Takeaway.com. In Australia UM retains the Menulog account, the local operating name of Just Eat Takeaway.com. UM will now manage the Just Eat Takeaway.com media portfolio in 21 countries, adding another nine

Lodestar UM bags Brillon’s media mandate

Brillon Consumer Products (formerly SC Johnson) has appointed Lodestar UM as its media agency on record in India. The account was won following a multi-agency pitch and will be handled by the agency’s Gurugram office. Brillon Consumer Products is a joint venture between SC Johnson and Bansk Group. The mandate includes both offline and online

BRILLON appoints Lodestar UM as media AOR

BRILLON Consumer Products, formerly SC Johnson, a manufacturer of household consumer products, has appointed IPG Mediabrands owned Lodestar UM as its media agency on record in India. The decision comes on the heels of a rigorous multi-agency, multi-phased pitch process. The account will be managed out of the agency’s Gurugram office. Brillon Consumer Products is

UM leads finalists in stellar year for MFA AWARDS

More than 100 judges have reviewed and discussed a record number of entries to select 52 finalists for the 2021 MFA Awards, being held on 10 February 2022. The judges – drawn from agencies, client side, industry bodies and MFA Awards sponsors – commended this year’s entries as being of high calibre, rooted in actionable

Universal McCann shows its caring side by organising fundraiser

KUALA LUMPUR: As businesses continue to endure the challenges of the pandemic, there have also been many grassroot efforts carried out in support of local companies. Among such efforts is a fundraiser by Universal McCann (UM). The media agency raised over RM62,000 in sales and donations through a series of virtual live-streaming events in support