Meet The Team – KINESSO’s delivery engine driving data forward

The recent merging under the KINESSO banner of the IPG Mediabrands companies Kinesso, Reprise, and Matterkind provided a way for the holdco to unify the data derived from a brand’s full marketing system into a single capability. With offerings spanning across performance marketing and data and technology, the rebranded KINESSO agency is positioning itself as

Virat Kohli most popular, Hardik Pandya most booed on social media: Interactive Avenues

Interactive Avenues’ ‘IPL 2024: Unveiling The Fan Pulse’ report is based on extensive data gathered from online platforms based on the social media buzz generated by IPL 2024. Interactive Avenues, the digital arm of IPG Mediabrands India, has launched “IPL 2024: Unveiling The Fan Pulse”, an exhaustive social media listening report with unique insights into

Kinesso’s Madelin Farrington on Netflix’s New Ad Server, Google’s AI-Enhanced Search and AI vs Journalism

In this episode of The MadTech Podcast, ExchangeWire’s Anne-Marie Sheedy and Rachel Smith are joined by Madelin Farrington, head of client solutions at Kinesso to discuss the latest in the ad tech landscape. They take a look at Netflix’s new ad server, Google’s latest AI enhancements to its search engine, and Singaporean writers’ decision to

Kristine Biti Appointed Head of Kinesso APAC

IPG Mediabrands has appointed Kristine Biti as Head of Kinesso APAC. The announcement comes following the transition of Matt Ware to the position of CEO of IPG Mediabrands. Biti takes over leadership of 1000+ staff in eleven markets engaged in digital media, marketing automation, advanced analytics, commerce, and AI. Biti brings 15 years of advertising,

KINESSO Australia Wins Big At Microsoft Advertising Partner Awards

KINESSO Australia has been awarded the APAC Marketing with Purpose Award 2023 and the hotly contested APAC Agency of the Year 2023 at this year’s Microsoft Advertising Partner Awards event earlier this week. KINESSO Australia’s wins were based on their commitment to customers, the impact of the agency’s solutions, and their exemplary use of Microsoft

IPG Mediabrands’ KINESSO names new head of China

KINESSO, the performance marketing agency within IPG Mediabrands, has appointed Atlas Ye as head of KINESSO China. He reports to Melinda Po, CEO of IPG Mediabrands Greater China. Within this newly created role, Ye will be responsible for strengthening performance-driven offerings such as performance media activation, search and social content experience optimisation, eCommerce operations and data

TTK Healthcare Awards Interactive Avenues eCommerce Mandate

Interactive Avenues, the digital arm of IPG Mediabrands India, has been awarded the e-commerce mandate for TTK Healthcare, a diversified conglomerate with a wide range of healthcare and FMCG products. The account was won by the agency following a multi-agency pitch process and will be handled from their Chennai office. Interactive Avenues will be responsible

The Argentine Football Association extends its presence in India together with Interactive Avenues

The Argentine Football Association (AFA) and the digital agency in India, Interactive Avenues, have reached an agreement to consolidate the content and brand expansion strategies of the Argentine team in India in the coming years. To develop exclusive content on social networks and media in India, AFA began to work hand in hand with the

Twinings Appoints Interactive Avenues to Elevate E-Commerce Presence in India

Interactive Avenues, the digital arm of IPG Mediabrands India, has been awarded the e-commerce mandate for Twinings, one of the oldest tea companies in the world. The account will be serviced by the agency’s Gurugram office. With a heritage of 300+ years, Twinings is well known for its range of premium teas and wellbeing drinks.

IPG Mediabrands launches new delivery intelligence engine ‘KINESSO’

IPG Mediabrands, the media holding company within Interpublic Group, announced the launch of its newest tech-driven performance unit, KINESSO, which delivers real intelligence to move brands forward. KINESSO is uniquely positioned to unify the data derived from a brand’s full marketing system into one renowned, intelligent, growth-driving capability. The new unit brings together the collective