AI Unleashed: 10 tools that will redefine marketing in 2025

We thought we’d hit ‘Peak AI’ in 2024, but that was just the base camp of what’s possible. AI remains the gift that keeps on giving. Its breakthroughs are reshaping everything from programmatic advertising to voice-led campaigns. As we kickstart 2025, marketers across Australia are again looking to harness these new AI capabilities to stay

Santoor and Interactive Avenues celebrate the spirit of the modern woman with “Young Soch Diaries”

Santoor, a flagship brand of Wipro Consumer Care & Lighting, has launched its groundbreaking campaign “Young Soch Diaries,” celebrating the limitless spirit of modern women in association with their digital agency, Interactive Avenues, and JioCinema. Santoor stands for Young Soch that encourages women to break stereotypes, be limitless and pursue their dreams. Through Young Soch Diaries, the brand

Interactive Avenues awarded IAMAI’s ‘Digital Agency of the Year’

Interactive Avenues, the digital arm of IPG Mediabrands India, won the coveted ‘Digital Agency of the Year’ title (Gold) by bagging 17 awards at the Internet & Mobile Association of India’s (IAMAI) India Digital Awards 2024. The agency won a total of 5 Gold, 7 Silver, and 5 Bronze accolades across multiple categories. Notably, ITC topped

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AI Unleashed: 10 tools that will redefine marketing in 2025

Santoor and Interactive Avenues celebrate the spirit of the modern woman with “Young Soch Diaries”

Interactive Avenues awarded IAMAI’s ‘Digital Agency of the Year’