Welcome 2023, the year when social media is predicted to grow and thrive like never before. With Gen Z and millennial entertainment preferences gaining popularity across social media, brands worldwide are using this powerful medium to connect with young consumers, who are difficult to impress.
Given the last few years of disruption in the digital world, consumers have become more demanding and their behaviour is changing faster than ever. At a time when social media is becoming increasingly dynamic, technology is advancing rapidly and the lines between online and offline advertising are blurring, brands need to stay agile.
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