The acceleration of technology over the past year has created a massive ripple effect, permanently shifting consumer lifestyles, expectations, and behaviors to a future-ready state. In response, UM APAC created the Asia-Pacific Innovation Annual – taking a deep dive into the cutting-edge advancements in entertainment, commerce, digital health, and connectivity, that are catapulting the region and providing new opportunities for brands.
Wearables are serious businesses in APAC. Now valued at $116 billion in the region, wearables will grow at a CAGR of 16% from 2020 through 2027, per estimates from DataBridge, as they rapidly expand beyond the core category of wrist devices. Eyewear, footwear, and bodywear are expanding the wearable category. What a few years ago might have been a fashion item is now delivering medical, enterprise, and consumer solutions, unlocking the true potential of the Internet of Things (IoT) for APAC consumers.
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