Initiative: Bet On Your Super Bowl Ad Insight

February 8, 2022 | Share this article

Initiative has launched the inaugural Marketing Multi for the “other” Super Bowl competition.

As the world’s biggest advertising stage, The Super Bowl ad comp unleashes a wave of industry predictions and commentary, with very little accountability. Initiative is helping people put their money where their mouth is (figuratively speaking) when it comes to predicting the big game’s ads. And while there are plenty of places where people can bet on the fave ad or the best performing ad, Initiative’s Marketing Multi tests industry knowledge in a witty new way.

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