The Taylor Bowl: What brands and advertisers can learn about the power of Taylor and her Swifties at the Super Bowl

Kate O’Loughlin: “There is no subject too young, too silly, or too pop for brands to galvanise.”

The Taylor Bowl Super Bowl kicks off on Monday, February 12th, in Australia, and viewers all over the world will have their eyes peeled for one star – Taylor Swift (who, if widely speculated calculations are to be believed, will make it from her Eras Tour show in Tokyo just in time for kick-off).

Since going public with her relationship with Kansas City Chiefs tight end Travis Kelce, she has been spotted in the VIP box at his games, cheering him on and wearing the team colours, sitting with his family and WAGs.

Interest, intrigue, and her dedicated legion of fans have followed the couple all the way to the NFL’s biggest game of the year, the Super Bowl.