AI is transforming how agencies are helping brands build relationships with their customers. We spoke with five agency leaders to find out how AI has helped them deliver better results and greater value for clients. Learn how they got the most out of AI by keeping in step with changing consumer needs, adopting a test-and-learn

Digital performance agency Reprise and its long-term client Monash University have launched a program to help students achieve real life employment experience; and learn about career opportunities in the media and marketing sector. The inaugural 12-week program hosted four Monash Business School students as part of the University’s ongoing Work Integrated Learning/Industry Experience elective. Jessica

Every day, consumers are bombarded with thousands of advertisements, messages, and notifications. As a result, they have become extremely discerning about what they pay attention to and for how long. Brands are now competing fiercely to capture every precious second of people’s mind space. They are tasked with carefully planning marketing campaigns that inspire purchase

Most organizations treat organic search and paid search as entirely separate entities, run by different departments. This is because organic search focuses on SEO (search engine optimization) for increasing online traffic, whereas paid search leverages PPC (pay-per-click) ads to drive visits and conversion. In reality, these tactics were never meant to be siloed, and close