Kristine Biti Appointed Head of Kinesso APAC

IPG Mediabrands has appointed Kristine Biti as Head of Kinesso APAC. The announcement comes following the transition of Matt Ware to the position of CEO of IPG Mediabrands. Biti takes over leadership of 1000+ staff in eleven markets engaged in digital media, marketing automation, advanced analytics, commerce, and AI. Biti brings 15 years of advertising,

IPG Mediabrands’ KINESSO names new head of China

KINESSO, the performance marketing agency within IPG Mediabrands, has appointed Atlas Ye as head of KINESSO China. He reports to Melinda Po, CEO of IPG Mediabrands Greater China. Within this newly created role, Ye will be responsible for strengthening performance-driven offerings such as performance media activation, search and social content experience optimisation, eCommerce operations and data

IPG Mediabrands launches new delivery intelligence engine ‘KINESSO’

IPG Mediabrands, the media holding company within Interpublic Group, announced the launch of its newest tech-driven performance unit, KINESSO, which delivers real intelligence to move brands forward. KINESSO is uniquely positioned to unify the data derived from a brand’s full marketing system into one renowned, intelligent, growth-driving capability. The new unit brings together the collective