Is AI all sizzle and no sausage?

Today’s models, when effectively integrated and applied, can unlock remarkable value that is still vastly underexploited. By Kellyn Coetzee, national head of AI & analytics, KINESSO Australia Despite the hype, tangible returns often fail to match the headlines. Research indicates 11% of companies report significant EBIT gains from AI, and just 26% move beyond proofs of

Initiative’s Michael Chong: What Do Mountaineering, Media & Marketing Have In Common?

Michael Chong, Initiative’s chief analytics officer, has done something quite remarkable — climbing Ama Dablam, one of the most challenging peaks in the Himalayas on a trek that takes the best part of a month. Here, he tells B&T about his marvellous mountaineering, and what we can learn from it. Ama Dablam, rising proudly at an elevation of 6,812

Kristine Biti Appointed Head of Kinesso APAC

IPG Mediabrands has appointed Kristine Biti as Head of Kinesso APAC. The announcement comes following the transition of Matt Ware to the position of CEO of IPG Mediabrands. Biti takes over leadership of 1000+ staff in eleven markets engaged in digital media, marketing automation, advanced analytics, commerce, and AI. Biti brings 15 years of advertising,