It’s time to take a stand against bland marketing

AI can crunch data, but can it truly create magic? Anathea Ruys, CEO of UM Australia, urges brands to use it wisely—or risk fading into the noise. Australian marketing professor Mark Ritson once said, “AI will make us all masters of efficiency, but slaves to mediocrity. The more we automate, the harder it becomes to

IPG Mediabrands names Kumar Kanagasabapathy to APAC Chief Strategy Officer role

IPG Mediabrands, the media holding company within Interpublic Group (NYSE: IPG), has named Kumar Kanagasabapathy as Chief Strategy Officer for the Asia Pacific region. Kanagasabapathy brings over two decades of experience leading cross-functional teams across major industry verticals to his new role. Previously, Kanagasabapathy served as Global Chief Strategy Officer of Rufus, an IPG Mediabrands

UM challenges brands to evade blandness with ‘Full Colour Media’ strategy

Singapore – UM, a global media agency network under IPG Mediabrands, is challenging brands to be distinct and evade blandness with the launch of its ‘Full Colour Media’ strategy. Urging brands to take a more vibrant approach to media, UM’s ‘Full Colour Media’ is an omni-channel planning proposition and philosophy that aims to change the agency’s

James Hawkins named as IPG Mediabrands’ chief client officer for APAC

Singapore – IPG Mediabrands has confirmed the appointment of James Hawkins to the newly-created position of chief client officer at IPG Mediabrands APAC. “IPG Mediabrands remain focused on delivering innovative and exceptional client experiences in a rapidly evolving media landscape. We are excited to deploy James’ in-depth knowledge and transformative experience across the Asia-Pacific region,” Leigh Terry, CEO at IPG

Keeping the Universal McCann name flying high

It’sma been 100 days since Sue-Anne Lim was appointed as CEO to steer media agency Universal McCann (UM) Malaysia to a higher level. StarBiz recently caught up with her and got her take on what her plans are for the agency, its key priorities, expansion initiatives and the importance of incorporating sustainability values in the