MBCS announces two new strategic promotions to improve its leadership and strategic capabilities

Australia – Mediabrands Content Studio (MBCS) in Australia, has strengthened its leadership and strategic capabilities by promoting Toby Maclachlan to head of strategy & product and hiring Trent Peppercorn to the newly established position of head of Melbourne. The newly-designated posts take immediate effect.

Maclachlan, in his new role at MBCS, will assume the responsibility of leading the overall strategic output and team across both offices. His role involves enhancing MBCS’ integrated product offering, with a specific emphasis on delivering creative and innovative experiences aimed at establishing deep connections with people.

Maclachlan, who has been the head of creative strategy at Initiative Media for three years, brings three years of expertise to his new position. His experience includes a range of positions in brand planning and leadership across FMCG, entertainment, fashion, automotive, government, and tourism.

The move to Melbourne is planned for Peppercorn, who was MBCS’s Head of Creative Services. His duties in this new role will include growing the workforce to satisfy client demand and guiding the office through the next stage of growth.

The appointments follow MBCS’s steady annual growth since the company’s founding in 2022. The agency was founded with the intention of improving the way that IPG’s media-driven and supported creative, content, and experience capabilities are integrated.