It’sma been 100 days since Sue-Anne Lim was appointed as CEO to steer media agency Universal McCann (UM) Malaysia to a higher level.
StarBiz recently caught up with her and got her take on what her plans are for the agency, its key priorities, expansion initiatives and the importance of incorporating sustainability values in the agency.
Below are excerpts of the interview:
StarBiz: As UM Malaysia’s newly appointed CEO, what are your plans for the agency and what are your key priorities?
Lim: To craft the right transformation strategy, it has been incredibly important to align closely and uncover the various business levers that are of importance to our clients, and how it relates to us, so we may help them drive two business outcomes – profitability and performance.
After in depth assessment of all these levers, we have identified two key priorities for UM: Supporting and growing our human capital and productivity levels, and defining UM Plus for what’s next – consultancy and beyond. UM Plus refers to a new way of working, and the offering of extended services beyond media.
We are redesigning our growth plans to boost human capital and ensure that they are fulfilled within our ecosystem – from training and development, mentorship and coaching programmes, leadership modules, technical and digital upskilling, and tailored growth paths for unique skill sets, supported by personal and well-being programmes.
Read more on The Star.
