“Food in art and fashion is demonstrating a theme of abundance – something hard to find in a cost of living crisis.”
‘Obsessed’ is a monthly deep dive into social and cultural trends that can help marketers inform the way they think. Led by Kate O’Loughlin, Initiative strategist and self-confessed obsessive, ‘Obsessed’ will be a magic school bus to expand marketing mindsets and help brands remain relevant amongst an ever-changing cultural landscape.
This month I’m obsessed with… the representation of food as a status symbol for quiet luxury brands and the arts.
While it’s easy to think that food imagery has nothing to do with us in the marketing industry, understanding how consumers are regarding food gives us the opportunity to address potential challenges around brand associations or perceptions.
I recognise that food, particularly at fine-dining restaurants or traditionally expensive items like caviar and lobster, has always had an element of status. But when Aussies are cutting the costs of everyday groceries and there is an increase in consumers practicing ‘dumpster diving’, has everyday food become a status symbol too?]
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