Initiative named Media Agency of the Year

February 4, 2022 | Share this article

Initiative has been named Media Agency of the Year at the AdNews Agency of the Year Awards.

The IPG agency won the award, presented by PubMatic, at the livestreamed event this afternoon.

CEO Mel Fein: “This award means the world to us … another tough year but the resilience of every individual at Initiative is what makes this type of recognition possible.

“Proud doesn’t even begin to describe how I feel about working with the highest performing group of individuals in the market. Long live the Initiative firebrand!”

Read more here.