Initiative Australia CEO Melissa Fein shares her leadership values after making Mediaweek’s Hot List

Mediaweek introduced its inaugural Hot List for Agencies, penned by contributing editor Greg Graham, last week. Initiative Australia was listed on the ‘Sizzling HOT’ agencies making waves in the industry with CEO Melissa Fein at the helm.

Fein spoke to Mediaweek about leading her agency by example, thriving through the pandemic, and making the Hot List.

Fein joined Initiative Australia in 2017. The agency is part of IPG Mediabrands and has a global footprint in over 90 markets, three of which are in Australia – Sydney, Melbourne, and Perth – and employ approximately 185 local employees.