IPG Mediabrands’ Leigh Terry and Mark Coad on why they’re moving beyond media to data and an adtech-martech mashup

February 23, 2020 | Share this article

New Australian CEO Mark Coad and APAC boss Leigh Terry want to diversify beyond media via the data and tech capabilities at Acxiom and a new 100-strong martech and data platform, Kinesso. The former Omnicom duo dispute that media agencies are troubled – theirs anyway.

Link to main Article