PETALING JAYA: With two-thirds of the population on the Internet and social media gaining stronger ground in the country, influencer marketing is one of the avenues employed by marketers to deepen their brand presence and to boost bottom lines. Over the past few years, this marketing channel has been used to mobilise brands and to

Interactive Avenues has been appointed as the digital agency of Wahl India. Wahl is a player in the professional, consumer and pet grooming product line and is present in 165 countries. The mandate for Interactive Avenues’ Mumbai office includes social media and e-commerce duties. View the Full Article

Goodman Fielder has announced its selection of Initiative to handle the Goodman Fielder media portfolio for its Australian business following a competitive review. Says Christine Fung, head of marketing, retail, at Goodman Fielder: “Initiative’s positioning around the cultural relevance of brands really resonated and impressed us in the review process. It aligns completely with our

IPG Mediabrands hires CEO for HK and Taiwan

January 9, 2020 | Share this article

IPG Mediabrands has hired Ben Kwan as CEO for Hong Kong and Taiwan. He joins from GroupM, where he was MD and board member in Zurich, Switzerland. Kwan has experience in the US, China and Europe. Leigh Terry, CEO of IPG Mediabrands APAC called him an “entrepreneurial leader” with demonstrated ability to “harness the collective

Australian actor Eric Bana has lent his voice to a series of radio and TV ads to drive donations to the Gippsland Emergency Relief Fund (GERF), as bushfires continue to devastate the Victorian region. As of this morning, the campaign has already brought in more than $1m in donations. On Friday, TBWA’s Melbourne CEO, Kimberlee

Interactive Avenues has won the social media mandate of the IPL team Rajasthan Royals. The account was won following a multi-agency pitch and the mandate includes strategising and executing video-first content. Rajasthan Royals is looking to create a brand positioning before the Indian Premier League 2020. View the Full Article

Media agency Initiative has researched Australia’s Hottest 100, the cultural moments of 2019. For the second year running the agency examined 10 verticals and the moments that mattered. This year’s list ranges from the absolute domination of Avengers Endgame in movies to the invasion of politics into the world of E-Sports. The categories: Gaming, Movies,

How a media planner’s job has changed in a decade

December 18, 2019 | Share this article

Three media planners in Australia tell Campaign they’re more responsive, contributing more to business outcomes than at the start of the 2010s. The media landscape has changed drastically since 2010. Each year since has brought with it a new mix of consumer behaviour, media preferences and tech trends. That, coupled with the ubiquitous availability of