Mindshare wins Agency of the Year at EMVIES 2019

October 5, 2019 | Share this article

The 19th edition of The Advertising Club’s EMVIE Awards concluded on Friday, 04 October 2019 at St. Regis in Mumbai. The EMVIEs saw around 1079 entries, from 42 agencies participating in the competition. The event saw 29 Gold and 38 Silver EMVIE Trophies being presented. View the Full Article

Reprise names Dimitri Maex as global CEO

October 1, 2019 | Share this article

IPG Mediabrands’ digital marketing agency Reprise has elevated Dimitri Maex to global chief executive. Maex only joined the agency in June, as global chief operating officer. He replaces Tim Ringel, who left the agency in September after three years to become the global chief executive of creative agency Spring Studios. In his new role, Maex

Lodestar UM (An IPG Mediabrands Company) one of the leading media agencies in India, has brought together India’s largest dairy brand, Amul and Cricket South Africa in a unique and innovative partnership. The agency has facilitated a two-pronged media deal for Amul for the on-going Proteas Tour of India. View the Full Article

One of Australia’s longest running super funds, LUCRF Super, is launching a national brand awareness and membership drive with creative work developed by Initiative’s creative and content division, Initiative Studio. The new campaign goes to market this week on television and will be followed by Out of Home and other select digital channels. The creative

From trained anthropologists to rock concert managers, from gutsy entrepreneurs to corporate climbers, Campaign’s Women to Watch list represents 40 incredible stories of women with the skill and determination to not only succeed personally but also to lift others up around them. Every woman on this list has invested heavily in her career, spending hours

IPG Mediabrands agency Initiative has won global media planning and buying duties for online food delivery company Deliveroo, following a competitive pitch managed by eBiquity. Deliveroo operates in over 500 towns and cities including in Australia, Hong Kong, Singapore, Taiwan, the Netherlands, France, Belgium, Ireland, Spain, Italy, the UK, United Arab Emirates, and Kuwait. The

Interactive Avenues, a Reprise network company, the digital arm of IPG Mediabrands, has bagged the digital mandate of spice brand Everest following a competitive pitch. The account will be handled from the agency’s Mumbai office. Everest wants to create a strong and impactful brand presence on digital platforms. View the Full Article

UM Names Anthony Plant EVP, Global President, J3

September 16, 2019 | Share this article

UM, the full-service marketing and media agency network of IPG Mediabrands, today announced the appointment of Anthony Plant to EVP, Global President of J3, UM’s full-service dedicated media unit for Johnson & Johnson. Effective immediately, Plant will oversee the agency’s largest global client, with a focus on advancing Johnson & Johnson’s goals, plans and ambitions

Petronas celebrates an introvert from Sabah

September 16, 2019 | Share this article

This work came out about a month ago, on Petronas’ 45th anniversary, but Ad Nut presents it today because it’s meant to coincide with Malaysia Day (today), as well as Merdeka (August 31). And because it’s good. While it’s a universally relatable story of heading off to university, it’s designed to have special significance that

Mediabrands boss Philippe Krakowsky promoted to IPG COO

September 9, 2019 | Share this article

IPG Mediabrands boss Philippe Krakowsky has been promoted to the holding group’s chief operating role in recognition of his decade of service so far. Krakowsky will work directly with Michael Roth, the 73-year-old chairman and chief executive of IPG. Both will oversee the entire business but Krakowsky will especially focus on Mediabrands including Acxiom, Carmichael