The Race to the Next Platform in APAC: The Super App

April 1, 2020 | Share this article

This is the first in a five-part series delving into how platform development will shape the way brands connect with consumers across Asia over the next decade. One of the biggest platform phenomena to emerge from APAC in recent years has to be the super app. What is a super app? It is many apps

How the pandemic accelerated changes in the consumer behavior and triggered a reconfiguration of consumer needs. Written by Lin Liu, Chief Strategy Officer, UM China and Lydia Chen, Group Strategy Director, UM China Editor’s note: China is about two months ahead than the rest of the world in the fight against COVID-19, and our team

Editor’s note: China is about two months ahead than the rest of the world in the fight against COVID-19, and our team from China is leveraging this foresight to offer their thoughts on the long-term impact of COVID-19 and the post-pandemic implications for brands. This is the first entry in the “COVID Lessons from China”

Connected homes: APAC embraces smart home living

March 26, 2020 | Share this article

In a few more years, our homes will become another key interface, increasingly similar to our smartphones, where a wide range of products and services are integrated. The battle for the smart home has started, with many tech giants and a range of industries already making a beeline for Asia. The writer is Sharon Soh,

SOUNDING BOARD: From consumer behaviour to content economics to investment in technology, several factors may have impacted Hooq’s failure to adequately monetise its service. Analysts divulge what others can learn from its downfall. Singtel’s shock decision to shutter Hooq this week after it struggled to find a viable business model for the Southeast Asian video

A new report from Magna recaps the latest economic forecasts for 2020 and what the industry should expect in terms of the relative severity of the COVID-19 impact. IPG Mediabrands’ Magna, which provides strategic investment and media intelligence for agencies and brands, has published a new report delving into the impacts of COVID-19 on the

IPG Mediabrands media agency Initiative has won a competitive pitch for Pernod Ricard Winemakers’ account, the world’s second-largest wine and spirits seller. With the win, which takes effect on 1 April, Initiative becomes the agency of record across a portfolio including Absolut Vodka, Jameson, Malibu, G.H. Mumm, and Jacob’s Creek. Link to main Article

The doting mother. The clueless damsel. The thin, young woman with perfect skin. Ahead of International Women’s Day we ask women leaders in APAC about some of the stereotypes they want removed from ads. This International Women’s Day, we want to shine a light on stereotypes or stigmas around women in ads, so the Campaign

IPG Mediabrands’ media agency Initiative has promoted Jeff Franco as the head of Initiative Singapore and regional managing partner Initiative APAC. He last helmed the role of regional growth director of Initiative APAC. In his new role, Franco (pictured) will be responsible for driving the growth agenda for the Initiative Singapore office, as well as