IPG Mediabrands APAC CEO Leigh Terry warns market on Coronavirus ‘knock-on’

February 24, 2020 | Share this article

IPG Mediabrands’ APAC boss Leigh Terry has warned of a “knock-on effect” as concerns around the Coronavirus spread to consumer and business confidence. Major brands including Apple, Qantas, Salesforce, Facebook and Hyundai are just some of the brands feeling the sting.

It’s too early to gauge just how great the impact will be on marketing and the broader economy says Terry, but the coronavirus is already starting to bite beyond China, with tourism and travel taking a big hit.

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