Interpublic Group’s Magna forecasts a 14% increase in 2021 global media ad revenue, now expected to reach a record USD657 billion which according to Magna, represents the strongest ad revenue acceleration in 40 years. Shifting the lens to a more local view, in terms of advertising activity in Malaysia, the disruptions in 2020 led to a contraction
IPG Mediabrands Malaysia has hired Audrey Chong as chief investment officer of Magna Malaysia. Chong will be responsible for all traditional and digital media investment decisions from a trading, buying accountability and digital innovation lens. Chong (pictured) will report directly to chief executive officer of IPG Mediabrands, Bala Pomaleh. In her role, she will expand