Digital remains the driver of advertising growth for the Asia Pacific (APAC) region. According to the latest report by MAGNA, overall digital advertising revenues are projected to experience a 11.1% year-on-year increase in 2024. Representing US$103 billion in 2024, search commands a 47% share, the largest proportion of total advertising budgets across APAC, as well
YouTube’s Headstart In Brand Safety Efforts Help Them Top The Audit Rankings NEW YORK–(BUSINESS WIRE)–IPG Mediabrands today released its Media Responsibility Audit, the first-of-its-kind, as part of a larger effort aimed at enhancing brand safety and media responsibility in advertising. The social media platform audit was based on the Media Responsibility Principles Mediabrands recently released
IPG Mediabrands begins a quarterly report on social platforms’ practices By Nat Ives The July advertiser boycott against Facebook Inc. over the way it handles unwelcome content generated some results, at least in the eyes of organizers, and a flood of headlines. But parts of the ad industry also are taking a wider look at