INITIATIVE PERTH BOOSTS TALENT POOL AND STRENGTHENS AGENCY CAPABILITIES 

March 6, 2024 | Share this article

Initiative Perth has announced a raft of new hires across its client service and partnerships teams.

Sian Thomas joins the agency in the newly created role of client advice and partnerships director; Sarah Hua joins as associate director and Jessica Wilkins takes on the role of partnerships associate.

Head of Perth, Paige English said she was delighted to find three such talented and powerful women to join the business, as the agency continues building an environment where people come to do the best work of their career, we set a standard for media excellence: “We concluded 2023 on a high, with exciting expansion of several client partnerships and started 2024 with a slew of new business wins. We’re proud to invest in our team and to add to our capability with these new appointments.

“The trio bring exceptional talent and more importantly are great thinkers and will help take us towards the next stage in our growth journey. I’m so pleased to welcome Sian, Sarah and Jess to the agency and can’t wait to see what their new perspectives and talent bring to the business.”

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