As well as retaining his COO and new business development responsibilities for Initiative, Geoff Clarke will add the newly created role of COO Mediabrands Australia to his remit, taking on responsibility for driving operational and organisational improvements across the entire Group.
Clarke’s three-decade media industry career commenced in 1993 at JWT, before going on to work in various agencies, including a stint in London, rising to the rank of MD of Mediacom Australia in 2013. In 2015 he moved to Initiative as client partner, and later that year was promoted to COO.
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